Time Warner Cable
Experience Store 43 W. 23rd St.
Opened in February, this store breaks
tradition for cable company stores with
a welcoming space. Virtual queuing facil-
itates bill paying and drop-off and pickup
of equipment, with notification of wait
times and whose turn is next on monitors
throughout the store. Visitors can test-
drive many of Time Warner’s offerings, as
well as charge phones, surf the Internet,
and even use a 90-in. tablet while they wait.
Associates can show customers how various apps and technology work, including
T WC’s IntelligentHome service, which can
adjust lights, temperature, and even security cameras remotely.
Birchbox 433 W. Broadway
After building a following of online shop-
pers who subscribe to monthly samples
of beauty products that they can then
order, Birchbox has brought the try-
before-you-buy experience into a physical
space. Bucking the merchandising strat-
egy of most beauty retailers, the store is
organized by product type rather than by
brand. Product Matchmaker touchscreens
help shoppers identify products suitable
for their skin and hair. At a Try Bar, shop-
pers can learn and try new techniques and
trends, curated monthly by Birchbox edi-
tors. Customers are also encouraged to cre-
ate their own sample boxes in the BYOB
area. For those that want more hands-on
help, the Beauty Workshop offers classes,
as well as hair, nail, and makeup sessions.
Customer Instagram snapshots are displayed near the cashwrap.
The Time Warner Cable Experience Store features virtual queuing that facilitates bill paying and drop-off and pickup of equipment,
with notification of wait times and whose turn is next on monitors throughout the store.
Designed by A. R. E. member RPG, this Birchbox store features Product Matchmaker touchscreens that help shoppers identify beauty products suitable for them.
Madison Avenue retailers contributed
more than $40,000 to the New York City Ballet
in 2014 to help pay for ballet shoes.