P-O-P can resemble a rock star’s stage set. Today’s P-O-P is a
rich merchandising and marketing vehicle, and 3dShowcases has
a unique spin. The company’s brandable display cases feature translucent LCD screens. Videos telling the product story add visual
power to the display of the product shown inside. The company’s
newest model, HG, allows for the product to interact with a proprietary holographic projection. The product comes alive inside
the case through the combination of new technology and creative
videography. Case size ranges from 10 in. to 65 in. and come in
“ready-to-go” or customizable “open-frame” format.
Software can shave 14 or more hours off planning for an
opening. Visual merchandisers can drag and drop elements of
the floor plan into IWD’s Displayer 3D to simulate a virtual store.
Apparel brand Billabong found this to be a two-hour process instead
of its previous two days spent rendering in Adobe Illustrator. The
contract design firm uses the simulation to deliver a final store plan.
Once the store layout is known, space planning is configured upon
the zoning and defined product categories, and visual merchandisers allocate fixtures, display accessories, visuals, and finally, the
products. Planograms can be directly imported into the plan.
Your security cameras can tell you which display is more effective—even if you’re not there. Prism Skylabs’ cloud service
transforms any video camera into a business intelligence tool that
can be accessed from any mobile device or laptop. With a more intuitive interface and advanced features, Prism 2 enables real-time A/B
testing of store design, remote auditing of brands and merchandise,
and a comprehensive understanding of customer traffic and product interaction. The system combines visual information with data,
available on-demand over any period of time. Customer count and
conversion rates are accessible at the floor, department, or even display level, while built-in privacy removes people from images.
A shopper’s size can be predicted without a tape measure.
An app being used for online retail has potential for enhancing customer service in brick-and-mortar stores as well. In use in 10 global
markets by brands such as Lands’ End, Fit Predictor proactively
finds a customer’s best fit in seconds using existing data, without
the need for physical measurements. The technology uses previous
purchase history to create a fit profile. For new shoppers, a fit profile
is created from size information she provides from among brands
whose sizing is highly consistent. Signage directing shoppers to a
shelf-level tablet loaded with the app could enhance sales to shoppers who aren’t in the mood to try on the merchandise; be sure to
mention your return policy just in case. www.fit-predictor.com
Want to see these innovations
in action? You can see videos
of many at: bit.ly/XfAt9r.