above and beyond By Meisha Perrin
Along-term relationship and a lot of high-quality prints made Madison, Wis.-based graphics company
Great Big Pictures a finalist in A.R.E.’s 2014
Above & Beyond Awards. The nomination
came from a top customer, Pamela Simpson,
director of visual merchandise presentation at Shoe Carnival.
The shoe store opens new, relocation, and
remodel stores on a quarterly basis. And
since the in-store graphics are primarily
large-format, the color and detail of the
image are of utmost importance. Great Big
Pictures provides high-quality, clear images
every time, Simpson says.
“I have worked with Great Big Pictures for
the past six years, and the team of Helen,
Heidi, Carrie, and Jen consistently meet my
needs in a timely manner,” she says.
A history of good experiences with
the vendor gives Simpson peace of mind.
“I know that when I face challenges, they
will be able to help solve quality, pricing,
and delivery issues,” she says.
That knowledge was particularly reassuring given the retailer’s increase of new, relocation, and remodel stores last year. While
ensuring that they all receive requisite
basic and fashion graphics and signage in
a timely manner, Simpson also was charged
with executing daily needs for existing
To help keep things on track, Great Big
Pictures developed a new-store cost sheet.
It enabled both companies to capitalize
on economy-of-scale orders and to ensure
on-time delivery of graphics.
Throughout the year, a communications plan helped keep everything running smoothly. The plan included regularly
scheduled conference calls to resolve any
issues as well as an email system so individual stores could apprise Great Big Pictures
of delivery discrepancies or delays. The
email system eliminated the typical delay
in alerting a vendor to issues as the information travels through a corporate office.
“Great Big Pictures combines experience,
strategy, and technology to deliver a con-
sistent level of color, imagery, and quality,”
Simpson says. “Execution is everything.”
Great Big Pictures provides all the printed
graphics for Shoe Carnival’s in-store cam-
paigns, including window graphics, cash-
wraps, and endcaps. But the supplier, which
celebrated its 40th anniversary last year,
does more than just print graphics.
“We do in-store campaigns, seasonal
rollouts, large-format digital screen and
lithographics, and we do a fair amount
of propping and custom prototyping,”
explains CEO Alice Torti.
The process typically starts with a bid.
After winning the contract, Great Big
Pictures receives artwork from the retailer.
A proofing process between the two companies ensures that the correct color is
achieved, and is followed by the coordi-
Picture this: High-quality graphics every time
A.R.E.’s Above & Beyond Awards program
recognizes supplier member companies
that have exceeded customer expectations.
GREAT BIG PICTURES
| Nominated by Shoe Carnival
Look for more profiles of finalist nominees
in upcoming issues of Retail Environments.
“Great Big Pictures
strategy, and technology
to deliver a consistent
level of color, imagery,
Above & Beyond Awards finalist Great Big Pictures provides Shoe Carnival graphics for all its stores.