Jo Rossman, LEED AP ID+C,
954-241-4821, is editor of Retail
3D printing can create a revenue stream. Staples is piloting 3D
printing services in two stores in New York City and Los Angeles.
Each store features an immersive 3D-printing experience center
that lets consumers and small businesses create personalized products and use 3D-printing hardware. Customers also can bring in
their own 3D print-ready files to have them printed. Each store
has a 3D photobooth so that customers can personalize products
like figurines and smartphone cases. Staples also sells 3D-printing
hardware and accessories in a limited number of stores.
Shoppers can be in two places at once—in a sense. With
Tensator’s virtual queue management solutions, a shopper can be
in a service or checkout line while browsing the aisles. She takes a
ticket noting her expected waiting time, is free to roam the store,
and is called forward for service when an associate is available.
Managers can allocate additional associates before queue lines grow
too long, and can assign technicians to customers based on which
expertise each service requires. Systems include many hardware
and software options to customize a solution. You can even text
customers to keep them apprised during the wait, and they can pre-book appointments. www.tensator.com
You can fit hundreds of your fans into your smallest store at
one time. With Activate the Space’s Crowd Convergence solutions,
social conversations about you can go big—into digital surfaces
or big screens. Any wall can be turned into a custom consumer
engagement display. No need to reinvent the wheel. The display can
show content relevant to your brand in real-time from major social
networks, and you can filter it to show only what you want. The cus-
tomizable solutions include moderated streams, polls and leader-
boards, and data visualizations, all without installing any software.
And the company will help you with custom development.
A wall can look like a mosaic but be interactive. Very interactive. To commemorate the life of the late Nike co-founder Bill
Bowerman, Vislogix created an unusal videowall for the brand’s
new Portland store. The large-format, multitouch, interactive
display features a background mosaic of Bowerman consisting
of over 1,400 historical Nike videos and marketing campaigns.
Vislogix designed the 165-in. wall using Planar’s Clarity Matrix and
created the content in its own EZtouch ICS (Interactive Content
Suite) platform. Visitors can interact with the content through the
multitouch system. The videowall is recessed 4 in. into the wall.
A cosmetic bezel protects the multitouch overlay components from
the high-traffic environment. Following a warm reception from visitors, Nike commissioned Vislogix to create others in stores from
London to Shanghai. www.vislogix.com