In this post-9/11 era, airports have become synonymous with long lines, heightened security, and stress-inducing delays. But behind that dark cloud is a
silver lining: A new approach to the design
of terminals and the retail within them.
The fresh takes can give retailers increased
revenues and improve the experience
The airport retail market is robust,
with a large number of consumers within
high-traffic spaces, thanks in part to a
marked increase in air travel. According to
the Federal Aviation Administration (FAA),
the number of passengers carried by U.S.
airlines will jump to 1. 15 billion by the year
2034—a 404.5 million increase over 2013
passenger levels (745.5 million).
Design and retail professionals agree
that the market is ripe for growth and
expansion as airports look to rebrand
themselves and improve experiences across
the board for their customers.
“This is an extremely exciting time for air
travel and airports,” says Justin Blatstein,
director of aura at New York-based OTG
Management, an operator of more than
In its flight path are regionalization,
openness, and popups By Robert Nieminen