Planar UltraRes Touch demo reveals retail applications.
functions as a mirror and a high-quality
touchscreen display for innovative, interactive in-store applications. Its Virtual
Fitting application uses the unit’s touchscreen and proximity sensor to interact
with consumers and the immediate environment. Store visitors can generate a
360-degree onscreen representation of
themselves to virtually “try on” clothes
and accessories without having to enter
a fitting room.
Driving these innovative displays is
the all-important, yet seldom seen, media
player. Media players come in many features, functions, and applications. These
“brains” behind digital experience are
among the most challenging components
to specify correctly. But they represent
one of the most important opportunities
for the store fixture community. Brands
require more and more robust solutions to
live in the real world, yet minimize back-end support and maintenance. As with all
electronics, the platform size is shrinking,
affording creative new ways to attach or
install the media players within millwork
or wall panels.
The latest and greatest are ARM-based,
full HD digital media players. They’re creating a whole new class of simple playback deployments. Much of the screen
growth will come from these devices.
They include built-in internal power supply, PoE, and external power adaptors that
add up to maximum flexibility in any built
Shuttle Computer Group, for instance,
features an auto recovery feature that protects content in the event of a system-wide
power failure. When the power is cut, these
players “park” the existing memory data;
when power returns, the player is ready to
resume without risk of data corruption.
Retailers with remote locations and international locations look for these sorts of
standards to minimize post-installation
cost. Other key features essential to integrated thinking are low noise design and
VESA mount standards.
The human touch
The last key takeaway is interactive displays. In today’s “touch” society, we must
appeal to the next generation of consumers
who’ve grown up touching screens as a natural habit. Touchscreens will be everywhere.
Fixture suppliers who can adapt hardware
into their designs will be big gainers as
screens continue to expand. Planar Systems
unveiled a breakthrough product featuring
Corning Gorilla Glass (think iPhone).
Planar’s exclusive (ERO) optical glass
bonding technology coupled with Gorilla
Glass makes the scratch-resistant 84-in.
4K Planar Ultra Res Touch ideal for digital
signage and public venue applications. The
unit also supports up to 32 simultaneous
touchpoints, offering the ultimate solution
for multi-user applications, including collaboration walls and touch tables.
The digital signage community has spilled
over into the community of store designers,
brand managers, contractors, and suppliers.
We must be ready to evolve the retail experience into the Hollywood-depicted scenes
now all too familiar to us all.
come to understand
that retail needs
more than just
Brian Dyches, bdyches
(949) 275-8828, is partner
of Openeye Global’s San Diego
office, where he leads digital
strategy and experience design for clients in
retail, entertainment, workplace, and financial
sectors. Openeye is a New York-based digital
experience agency with offices in the U. S.,
U.K., and Russia.
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