Jo Rossman, LEED
AP ID+C, jorossman@
954-241-4821, is editor
of Retail Environments.
Help ensure customer satisfaction. “Try it before you buy it.”
Consumers have happily followed this adage for purchases of cars,
clothing, food, and electronics. But their DIY home improvement
projects have often been shots in the dark. PIRCH hit upon a simple
solution that gives homeowners a better feel for how kitchen and
bath fixtures work. The plumbing products on display can be tested
out in-store, running water and all.
Assist with product selection. Nowhere is product selection more
important than for durable goods. So luxury home buyers want a
wide selection of carpeting, tile, and other materials to customize
their spaces. But the sheer volume of choices in a showroom can
overwhelm the eyes. Custom cabinetry in The Studio by Ashton
Woods showroom solves that dilemma by hiding the myriad
choices, allowing for a few at a time to be contemplated via sliding
panels and drawers. Customers can thus curate their own selection.
Educate shoppers. If seeing is believing, then doing is understanding. But some products can’t be easily demoed. Take an app
that locks a house door remotely, for instance. Bringing the house
into the store may not be feasible, but a miniature model residence serves the same purpose at the Verizon Destination Store,
designed by Chute Gerdenan of Columbus, Ohio, with fixtures by
Whether or not your existing fixtures do any of these things, your
next custom fixture certainly can. Make it part of the design intent,
and your project team will make it happen.
PIRCH Los Angeles
The Studio by Ashton Woods Raleigh, N.C.
Verizon Destination Store Minneapolis
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