Save the sale. By incorporating touchscreen technology, Under Armour’s cashwrap counter
keeps shoppers from leaving if transaction lines are long or an item is out of stock. Shoppers
can simply order it online. The retailer beats showrooming by embracing it. Shoppers see it,
want it, buy it—whether they walk out with a bag or go home and await a delivery.
By Jo Rossman
Custom fixtures are the backbone of highly branded stores.
In fact, more than 70% of A.R.E. member fixture manufac
turers offer custom work. The reasons for the popularity of
unique fixturing are obvious. You already know it can embody
the design aesthetic, reinforce branding, and direct traffic.
But this year’s A.R.E. Fixture Award winners show us a few
more tricks. Can your fixture do this?
Under Armour Baltimore