Secrets to making prototypes scalable for multiple sites By Beth Feinstein-Bartl
Aprototype design can’t be simply cloned from one site to the next. Not only do sizes and shapes of ootprints vary, but site needs differ. So multistore rollouts require design for
scalability. What makes a design scalable?
Expert consensus points to a three-pronged approach: flexibility, fiscal planning, and forecasting. The result should be
a kit of parts that can be reshuffled to meet
individual site needs while maintaining
the same look, feel, and experience from
store to store.
Expanding while safeguarding brand
image presents a different set of challenges
than does planning a one-off flagship.
Designers’ tips range from special software
to the use of regional fabricators to cut
down on shipping costs.
Many voices should be involved too.
Paul Lechleiter, chief creative officer at
Cincinnati-based FRCH Design World-
wide, sums it up this way: “We include our
resource and supply partners, contractors,
and fabricators early in the design pro-
cess to get the best advice and be thinking
about materials, fabrication, shipping, and
Collectively, this combination of exper-
tise can be creative in solving issues affect-
ing both the design outcome and scalability
such as speed, cost control, and material
availability over the life of the program,
The process starts by anticipating future
needs. “When designing a prototype design
or evolving an existing design, we try to
design GRAND SCALE
This prototype for Horizon Blue Cross Blue Shield of New Jersey was designed by Gensler to serve as a scalable, replicable model for future stores.