The project I’m most proud of:
South St. Burger Co. Bayview
Village stands out for me. It was
my, as well as my team’s, first
LEED Project and went on to win
Project of the Year from A.R.E.
What I wish I’d known at
the start of my retail design
career: More. So much experience has been gained over the
A personal experience that
changed how I design: In my
final year of school, a guest lecturer came in to talk about careers
in environmental design. The
examples of the work he showed
really got me excited about retail
design, branding, and architecture
in a way I hadn’t realized before
and gave me a clear career path.
Where I like to window shop:
Along downtown avenues of major
cities lined with flagship locations
and amazing retail showpieces.
My pet peeve when shopping:
A brand I’d love to revitalize:
Eaton’s Department Store–
A Canadian Icon.
A material I love to work with:
A gadget I can’t live without:
Where I do my best thinking:
At home in the middle of the night.
The word or phrase designers
most overuse: Fluffy-sounding
A value, belief, or practice I’ve
adopted from a culture other
than my own: Love of good food
and wine from the French.
If I had my own store, I would
sell: Things to make life easier.
If I were to win an A. R.E.
Store of the Year Award in
the future, I’d like to hear the
press describe my work as:
With access to some of the industry’s
greatest design and branding minds,
A.R.E. harnesses that collective brainpower with its o wn think tank of retail
design stars, our Designers of Retail
Environments and Merchandising
Team (DREAM Team). We’ll introduce
you to more DREAMers as well as Retail
Council members in upcoming issues.
This discussion is excerpted from a Retail Environments Network discussion on
LinkedIn. Join the nearly 30,000 professionals in our network to continue this
discussion or start your own.
Store fixtures may come as an afterthought with the all-important
product being top-of-mind. If the product isn’t displayed properly,
however, it will never sell. The question is, when to go for flashy and
when to go for functional store fixtures?
Jim Palmer president, Palmer Retail Solutions/
Palmer Promotional Products, St. Clair Shores, Mich.
Product should be the heart and soul of merchandise presentation. Many new store designs and fixtures that I’m seeing lately are not shopper-centric or shoppable. There’s
probably too much focus on presenting brand traits and
image at the expense of finding the right balance.
Jason (Frich) Frichol retail marketing consultant,
Cape Town, South Africa
What about cost or durability? I’ve seen a lot of retailers
struggle with having to repair or replace very expensive
fixtures that were easily damaged in regular use.
Vince Strazzabosco marketing and
business analysis professional, Chicago
PRESIDEN T, JUMP
BRANDING & DESIGN INC.
A.R.E. DREAM Team member
Overwrought displays take away from the experience. The
product itself and/or the product packaging should be
the main attractor. Everything should speak to the brand
and the experience. You may have elaborate displays—
as long as they serve a function. But too often, marketing, sales, and
manufacturers rely on the fixture to absolve the sins of subpar product.
Christopher Weigand president,
Chris Weigand Design, Peninsula, Ohio
Between Flashy and Functional Store Fixtures