above and beyond By Meisha Perrin
First impressions are lasting. And though other divisions of Guess Inc. have worked with Holiday Foliage
before, this past holiday season was a first
for Jocelyne Sandoval, purchasing project
coordinator of Guess’ factory division. But
luckily for Holiday Foliage, her first impression of the San Diego-based visual display
company was a good one—so good, in fact,
that Sandoval thought the supplier went
above and beyond the call of duty.
When Christmas trees ordered three
months before the in-store date didn’t
arrive on time, things were looking frantic
for the Los Angeles-based clothing company. The shipment of trees from China had
gotten lost in transit—leaving Guess with a
last-minute scramble to find another vendor that could provide trees for their holiday window in just a week and a half.
“They were LED-lit trees ordered from
China,” Sandoval says. “When the ship-
ment arrived to the port in Long Beach,
Calif., the crate of trains was lost. They
pretty much lost about 800 trees for us.”
For Guess, this meant finding another
vendor to supply the same, or similar,
trees at a comparable cost with a very short
turnaround. Out of the three vendors con-
tacted, Holiday Foliage jumped at taking on
“Holiday Foliage is usually pretty quick
with other projects, but a turnaround for
a week and a half is something that we’ve
never done, and I’m sure that they’ve never
done it either,” Sandoval says.
The usual turnaround time for Holiday
Foliage is about six to eight weeks for a
project like this one. But they were in a cri-
sis, explains Juanita Keller, VP of sales for
“We don’t often get orders we have to
turn around that quickly, but our customer
was in trouble, and we were trying to help
them out in any way we could,” Keller says.
The Supplier Who Saved Christmas
Just in the “Nick” of time, the trees complete the Christmas look in Guess windows just the way
the visual merchandising team envisioned.
A.R.E.’s Above & Beyond Awards program
recognizes supplier member companies
that have exceeded customer expectations.
| Nominated by Guess Inc.
• Fast turnaround
• Design replication
Look for more profiles of finalist nominees
in upcoming issues of Retail Environments.