• Juxtapose raw materials with technology. Rough-hewn
wood contrasts nicely with high-tech features.
• Tell the story. Info on the origins of wood from fallen trees,
for instance, resonates with consumers.
• Make liberal use of nexture—nature’s textures reimagined.
Some digitally produced faux stone, brick, and other materials
can’t be easily distinguished from their natural counterparts.
They evoke emotion.
• Make it changeable. Super slim tiles allow you to affordably
change the design look.
• Reuse waste materials. Off fall or samples can create interesting wall elements.
• Play with old and new. Mix historic elements with novel ones.
Make new items look vintage for timeless appeal.
• Use plants in unique ways. Define space with plant walls,
or incorporate naturally preserved vegetation into fixtures for
an organic feel.
“Chalk is the new black. Don’t be afraid of black
walls—they are a canvas for you to use.”
CHRISTINE STURCH, Midwest senior interior design
and branding coordinator, Whole Foods Market
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Chalk is a versatile wall treatment that enables messaging.
It can also be used on fixtures.