Jo Rossman, LEED AP ID+C,
954-241-4821, is editor of
Asian Paints Colour Store
Create a memorable experience. Lighting can even play a role
in making a store experiential. The only limit is your imagination.
Visitors to the Asian Paints Colour Store in Delhi, India, are invited
to step on a color to see the area washed in that color. The “color
cloud” helps shoppers picture various colors in their homes and set
the stage for consulting sessions with store associates.
Define space. Lighting elements can act as focal points and
segment zones within a store. At Murale in Montreal, clear starfire
glass LED-lit fins define the derma area toward the rear of the store.
Create intimacy. In restaurants and some types of service
retail, a desired intimate atmosphere can be created by soft lighting. Beehive pendants provide just enough illumination to carve
out discrete areas in the spacious dining room of Fort Lauderdale’s
Kaluz so that each table enjoys intimate dining. The idea is taken
a step further at Marios Osteria restaurant in Boca Raton, Fla.
There, 6-ft.-diamater lamp pendants hang low over circular booths
to create room-like settings.
Lower the power load. As most retailers are realizing, the
right lighting can yield significant savings by reducing consumption. Stores like AT&T’s Michigan Avenue flagship in Chicago and
Frye’s flagship in New York’s SoHo are keeping the lighting power
load down with LEDs. And daylight harvesting can encompass more
than just extensive glazing or traditional skylights. An REI store in
Round Rock, Texas, keeps costs down by adding tubular daylighting
devices to its light sources.