individual element award: in-store communications
Everything Your Phone Isn’t
United States and Canada
This larger-than-life pop-up catches the attention of 20-something, tech-savvy,
socially active shopping mall consumers while building brand awareness. It plays off
“everything your phone isn’t” messaging. Passersby are drawn in by two 60-inch
interactive screens featuring giant HTC One images that move with a body’s motion.
Inside the space, key interactive areas bring the phone’s features to life. A hip, inviting feel with plenty of opportunity for engagement encourages guests to linger.
Design/Technology: Hornall Anderson Seattle
Retailer: HTC Bellevue, WI
Turnkey Supplier: E WI Worldwide Livonia, MI