fixture of the year
Leaving shoppers with a strong brand impression as
they complete transactions, the 20-foot-long cashwrap features a backlit logo reinforced by a logo icon
emblazoned on the wall behind the counter. The bold
statement draws customers to the purchase area and
silently encourages brand loyalty.
Wrapped in solid surface material, the counter is retrofitted onto a solid concrete foundation. Balancing the
material is straight-grain Douglas fir custom laid in
butcher block style as the cashwrap’s 14-foot-long
backdrop. The oversized logo icon is featured in 3D in
the same Douglas fir for a dramatic yet clean effect.
Continuation of the Douglas fir along the perimeter
wall and in customized framing systems ties the purchase area into the sales floor.
Long lines? Size out of stock? No need to lose the sale.
Touchscreen technology incorporated into the cashwrap counter affords easily accessible online shopping. Positioned adjacent to the POS equipment, it
allows shoppers to browse leisurely without disrupting
in-store transaction processing, yet enables store associates to provide consultation and assistance to online
Architect: architecture + information New York
Architect of Record: Beatty Harvey Coco
Casework Consulting/Fixture Contractor:
Chandler Inc. Afton, MN
General Contracting: MacKenzie Contracting
Photography: Amy Barkow Brooklyn, N Y
Photography: Ben Rahn Brooklyn, N Y
Retailer/Design: Under Armour Baltimore
Solid Surface: Innovative Surfaces Hastings, MN