Teva Retail Store
Orlando Premium Outlets, Orlando, Fla.
Establishing the brand’s outdoor adventure ethos in this first
retail store are stories and artifacts from actual outdoor expeditions on signs, in product displays, and on tables. A wall behind
the cashwrap features photographs clipped to a metal frame, a
kayak, and storytelling graphics. Shoe webbing and sole material is strung across the ceiling and on walls. Paper tags affixed
to product signs allow sales associates to write comments, adding a personal connection that resonates with young shoppers.
Customers can further “join” the Teva expedition by bringing
their own photographs to display, and can write their own messages on the cashwrap.
Architect: Eric Kough Architects New York
Audiovisual: OnSiteMedia Solutions Park City, UT
Design: Huen Portland, OR
General Contracting: Commercial Construction Management Inc.
Upper Darby, PA
In-Store Graphics/In-Store Signage: Forge Graphic Works
Photography: Blurry Photos Orlando, FL
Retailer: Teva Goleta, CA
Salvaged Wood: Pioneer Millworks Farmington, NY
Salvaged Wood/Visual Elements: Axiom Custom Portland, OR
Store Fixtures: Premier Store Fixtures Hauppauge, NY