Duty Free Store, McCarran International Airport,
As classy as the product they promote, three fold-up concourse
pieces draw harried travelers in the busy terminal. Each appealing to a sense, they pique interest in the cocktail that pairs an
iconic American brand with an iconic American singer. For viewing, a lounge shows Sinatra imagery and evocative copy on edge-lit large-format prints. For listening, a sound booth features
button-tufted leather seating, iPads on swing arms, and copper
screen sound domes. For tasting, a sampling station is attended.
Together, they send shoppers inside, where end units tie in with
ebonized oak and tufted leather, along with pops of orange
(Sinatra’s favorite color).
Tivoli Too Mendota Heights, MN
Casework Consulting/Store Fixtures: Victory
Woodworks Sparks, NV
Design: FITCH Columbus, OH
Photography: Mark Steele Photography Columbus, OH
Retailer: Brown-Forman Louisville, K Y