56 | www.retailenvironments.org RETAIL ENVIRONMENTS march.2014
figurations. Such temporary branded walls
cut down significantly on construction waste,
Shipping containers make great pop-up
spaces, adds Vinay Patel, marketing associate at Boxman Studios. Based in Charlotte,
N.C., Boxman turns decommissioned shipping containers into immersive environments. Containers are adaptable to various
modular designs and are inherently mobile.
3 SOURCE SUSTAINABLE MATERIALS.
Specify materials that are recycled and reusable, says Kirei USA owner John Stein. The
company’s panels incorporate reclaimed and
recycled materials including wheat, hemp,
sorghum straw, coconut shells, wood, and
Easily recyclable materials also can help
a pop-up minimize adverse environmental
impacts, adds Weigand. “Metal is a great
material because it has universal value at
the end of its life, though be mindful of shipping weight,” he says.
Another material trait to seek is renew-ability. Graphics can be made out of renewable materials such as corrugated. With
today’s finishes, corrugated graphics can
appear fairly high-end, says Weigand.
Background colors can set the tone for a
pop-up space and are easily achieved with
zero-VOC paint, he adds. Also important to
an effective pop-up is lighting. “If the space
isn’t illuminated very well, work with the
space owner to see if you can improve the
lighting. Use LED lighting, available in a
range from cool to warm in color, where possible,” Weigand says.
4 CONSIDER ENERGY CONSUMPTION.
In addition to minimizing lighting and plug
loads, retailers can explore the use of renewable energy or purchase offsets, Stein notes.
5 REPAIR PROPERT Y
TO MAKE IT RE-RENTABLE.
Much like a trade show hall, the space
housing a pop-up needs to remain move-in
ready, notes David Jaacks, senior vice president of design and engineering at G3K
Displays in North Springfield, Vt. Repairs to
the property that address safety and municipal concerns will allow the space itself to
6 REUSE FIXTURES AND MATERIALS.
After the pop-up closes, reuse as many elements as possible. When elements can’t be
reused whole, their components and materials should be reused or at least recycled.
Design for disassembly is integral to achieving this. Baker suggests thinking about
what can be repurposed, broken down, and
applied to future projects from the start.
Marshall Grain Co., a Fort Worth, Texas-area pet products and organic gardening
supply retailer, routinely repurposes materials, says Vice President Joyce Connelley.
Many of the new applications are as temporary as pop-up stores. “For Christmas,
we used pallets to build a ramp to simulate
Santa’s sleigh rising from the ground. We’ve
also used them to build temporary outdoor
dog washing stations,” she says.
Another option, where possible, is renting
elements, adds Baker. “Renting is a fantastic
alternative to buying. Many users get a partial benefit of one item.”
Most of the technology for this interactive HTC One pop-up experience was preinstalled in
4-foot sections to enable quick setup. Due to the success of the program, leases were extended
in seven of the 10 locations. One location was even retrofitted to sell the phones.
Concealed strip LEDs directed at the graphic
surfaces draw the eye, enabling this custom
fixture to tell the story of the Jack Daniels
Sinatra Select at the McCarren International
Airport in Las Vegas.
Jo Rossman, LEED AP
ID+C, GPAP is manager
of sustainability and
designer programs for
the Association for Retail