THE TAKEAWAYS FOR SUPPLIERS:
• Have product sustainability data
• Educate yourself about the new LEED
criteria for life cycle assessments.
• Consider getting your products vetted
by an appropriate entity.
• Promote your company’s sustainable
efforts, using accurate wording in
your marketing collateral.
• Be prepared to provide information
about your operations.
• Consider developing an annual
corporate sustainability report.
challenges have not been completely eliminated, they do appear to be easing.
Despite anecdotal comments from
designers over the past few years about
the difficulties of obtaining proper documentation, both suppliers and designers
deemed paperwork the least of their worries last year. So this year, we wanted to see
if suppliers understand what designers want
from them for green projects; for the most
part, they do. More than 71 percent agreed
or somewhat agreed that they understand
both how their products affect LEED projects
and the documentation required of them.
Of course, the survey was conducted before
LEED v4, with its new materials data criteria. Now suppliers will need to re-educate
Suppliers felt that they were weakest
in their promotional activities, with nearly
40 percent still not promoting their sustain-
ability efforts at all, about the same as last
year. Of those who do promote their sustain-
able efforts, website and ads are the pre-
ferred vehicles, followed by press releases
and social media. Fewer than 11 percent of
responding companies have a formal corpo-
rate sustainability report.
Jo Rossman, LEED AP
ID+C, GPAP, is manager
of sustainability and
designer programs for
the Association for
Contact her at jorossman
retailenvironments.org or 954-241-4821.