THE NEXT dimension for retail will include continued experimentation, the
merging of online and offline stores, and even greater emphasis on design.
Experimentation is a given due to the highly competitive nature of retail, the
speed of technological advances, and constant change among the consumer
base. Retail will go “phy-gital” to coincide with consumers’ mindset and take
the punch out of showrooming.
The importance of design can only be expected to grow. With consumers’
ability to buy anything anytime anywhere, now more than ever, offline stores
need to be designed as immersive, experiential spaces. Retailers need to make
effective use of their brick-and-mortar assets. And with the prevalence of global
commerce and a growing business emphasis on whole-brain rather than left-brain thinking, design intellectual property rights are gaining prominence.
Some of the fitting rooms in Simons
in Edmonton, Canada, recede into the
ceiling for a spacious sales floor during
slower times and can be lowered to
accommodate demand during busy times.