ESOTERICISTS THINK of dimension as a
plane of consciousness. Retailers are making
their presence felt in new ways, including
motion and sensual awareness. Retailers are
also redefining their physical planes. Walls,
ceilings, floors, and other surfaces are
enhancing thematic ambiance, reinforcing
brand values, and capturing attention.
Contributing to these changes are technological advances, a desire to use every square
inch possible to sell or promote, and the sheer
power of creative thinking. Transitions
between physical planes are formulating
their own consciousness as stairways and
elevators serve as more than a way to get
from one floor to the next.
Photo: Laszlo Regos Photography
The taste of the products is emphasized at
McCormick World of Flavors in Baltimore,
Md., where a kiosk helps customers discover
their personalized flavor profiles.
Wasabi Japanese Cuisine & Grill
in Orlando, Fla., uses a conveyor belt
to circulate sushi to diners, decreasing
wait time in the busy mall.