This is the second of eight final
ists recognized for customer
service in A.R.E.’s 2013 Above
& Beyond Awards program. The
award was established in 2006
by A.R.E.’s Retail Council to recognize suppli
er member companies that have exceeded
their retail customers’ expectations—and in
some cases, made the impossible possible.
Watch for more coverage of finalists online at
www.retailenvironments.org and in upcoming
issues of Retail Environments.
A W A R D S
Synsor created a refreshed brand image for Jamba Juice. New design elements include concrete
counters, a contemporary color scheme, transparent 3form decorative elements with LED inserts,
and variegated, real wood cladding. The company also fabricated all casework, shelving, and
I got to concentrate on what I needed to
get done, rather than supervise what they
needed to get done.”
Even in an industry noted for tight dead-
lines, Synsor Creative Director Mauro
Pasinelli calls the Jamba Juice deadline
“The timeline was extremely aggressive,”
he says. “It was less than four months from
the time we kicked off the project to having
the store in Palo Alto standing,” a timeframe
that included rejuvenating the decades-old
Jamba Juice identity graphics that would
become the basis for everything else.
Synsor came up with a design that
emphasized health, authenticity, and an
a vacuum, and we always feel that when
Synsor and the client partner, the result is
a much more dynamic finished product.
Gail Deibler Finke is
a Cincinnati-based writer
specializing in design topics.