For more information about A.R.E. Shoptalks, contact Karen Doodeman, karendoodeman
@ retailenvironments.org. For information on sponsorship, contact Susan Kimelman,
New on PAVE’s Web Site: Student Portfolios
The work of more than 65 students representing 14 schools and five countries is now
available for view in digital portfolios at PAVE’s web site, www.paveinfo.org.
The concept debuted at GlobalShop in April in a digital kiosk, bringing student work to
life for trade show attendees. The kiosk was produced by professors Veronica Romano and
Craig Berger of the Fashion Institute of Technology, in coordination with the educational
foundation. Veronica Romano, a PAVE Board member, not only helped implement the project but also designed the kiosk along with Mona Lisa Tan, an FIT student who won PAVE’s
Student Design Competition in 2010. Thanks are also due to B+N Industries, which donated
and produced the kiosk housing unit; Fresh Juice Global, which provided the technology;
and Panasonic, which donated the screens.
MONA LISA TAN
This Ben & Jerry’s Tokyo flagship was designed
by Tesser Inc., with Gensler ( Tokyo) as architect.
The goal was to introduce a well-loved U.S. brand
and product to Japanese consumers. A working
kitchen theater allows for creation of local flavors
relevant to Japanese tastes.
Ice Cream Chains Crave Coastal Locations
National ice cream retailers are eager to open
near the Atlantic and Pacific oceans. Ben & Jerry’s,
Häagen-Dazs, and industry leader Baskin-Robbins will
look toward coastal markets for the double-digit open-ings each brand plans for 2013. Carvel will focus mainly
on the East Coast where its brand recognition is stron-gest. Marble Slab Creamery is keeping its purview open
nationwide, while Cold Stone Creamery will be quiet
this year again.
Traditional ice cream shops are facing a tough challenge for market share as self-service yogurt chains
and smoothie bars open quickly and cheaply in practically any site, practically anywhere. Nevertheless,
the ice cream chains still hold a dominant real estate
presence, while product availability in grocery stores
and c-stores keep brand awareness alive. With summer not too far away, companies like Baskin-Robbins,
Häagen-Dazs, Marble Slab, and Ben & Jerry’s will have
to focus on what they do best to attract peak vacation
business and open new stores where the customers
will always come.
(Source: This article appears, in a longer version, in
the January 7, 2013, Crittenden Retail Space newsletter.
The newsletter is provided to A.R.E. member companies
as part of their membership, and is available to others
on a subscription basis. For more information on this
and other Crittenden Research publications, visit