2013 Above & Beyond
• Aurora Mills Architectural Salvage
was nominated by Shelley Prael, visual
manager of Pendleton Woolen Mills,
for supplying both antique pieces
and designing wood elements with
• The Carlson Group, nominated
by Nike’s Cindy Linebaugh, project
manager for branded spaces, developed engineering and manufacturing
options to simpify a large, complex,
and complicated-to-install fixture.
Electronics integration included custom flat-screen surrounds for the stores’ wine tasting
stations. Impressions Marketing Group provided banners, custom powder-coated metal fixtures,
and magnetic backer signs used directly on fixtures to promote in-store events.
installed or to the next store on the books.
Six more “customer zones” of decor were
added to the original nine. And the pace of
the program (and design changes) continued to accelerate, sometimes with multiple
installations in a single week.
To meet this challenging schedule,
Impressions assembled a multidisciplinary
staff. Led by account executive Brian
Thomas, the team also included two project
managers for coordinating take-offs, sales
orders, installs, punch items, and add-on
orders; a two-person design/decor technician team for creating production art,
window elevations, and “on the fly” design
vignettes for one-off custom items for
approval; and a product development engineer involved in the continual development
of new components.
Serving as an extension of the Total
Wine staff, Impressions completed full
site surveys for each store, determining
any signage obstacles or other conditions
that would require custom work, such as
light trays, trellises, duct work, electrical on walls or columns, and more. Armed
with merchandise plans and planograms,
the vendor created four- to five-page decor
plans, complete with full elevations and
color installation elevations for field crews.
Impressions also managed the field work
The elements for fabrication were “unique,
custom, and difficult to manufacture,” says
Chance. For each location, multiple rings,
each 12 feet in diameter, were built using
hollow-core techniques to minimize weight,
and covered with direct-printed ultrasuede
wallcovering materials. The company also
provided banners, custom powder-coated
metal fixtures, acrylic cubes for checklanes,
magnetic backer signs used directly on fixtures to promote in-store events, custom
roller maps and surrounds for Total Wine’s
education rooms, and more. Electronics
integration included custom flat-screen surrounds for the stores’ wine tasting stations.
With more than 75 distinct finished
goods parts, Impressions managed project
inventory using a phased build request system, producing products in a few months
with appropriate inventory levels and, even
with the shifting design, minimal obsolete
inventory, Chance notes.
“What impressed us most about Impressions’ staff was their experience and expertise. They understood our thought processes.
They knew what we wanted before we had to
ask. They served as consultants with regards
to our layouts and merchandise plans that
allowed the product and signage to flow
together seamlessly—and they knew how
to manage the entire program from soup to
nuts,” says Chance.
• Moz Designs Inc. was nominated
by Tiffany Mosher, director of visual
merchandising and store design for
Marshall Retail Group, for the company’s assistance in developing a signature look for prototype brand Ruby
• Pacific Northern was nominated
by Brad Lenz, vice president of Juicy
Couture, for ever-evolving custom fixtures that require a high level of detail
and artisan-style finishing.
• Rose Displays was nominated by
Katie Penn, design manager for The
Gap, for the company’s work on a
large hanging T-shirt display for more
than 250 stores.
• Synsor was nominated by Tom
Blanchard, senior manager for architecture at Jamba Juice, for the company’s 2012 contributions to a new
store prototype that reimaged the
Jamba Juice brand.
• Triad Manufacturing, nominated by
William Pretzel, director of design and
construction for T-Mobile USA, helped
the retailer with nearly 600 full-store
remodel projects over a seven-month
period in 2012.
Watch for coverage of each
finalist in upcoming issues of