An expanded metal façade in the brand’s signature red with a giant illuminated
logo makes a powerful brand statement. Visible from down the street, it turns
the building into a landmark. Rather than simply wrap the store, the mesh continues above the two sales floors to turn the building into four stories. The open-air upper level created by the extended façade and structural frame creates a
venue for performances and sports events.
Architect: MD Associates Tokyo, Japan
Artwork: Brandon AB Göteborg, Sweden
General Contracting, Design, Retailer: Puma Retail AG
Project Management, Design, Architect: Plajer & Franz
Studio Berlin, Germany
Store Fixtures: Max Brilliant In-store Supply Co. Ltd.
Store Fixtures: Nomura Co. Ltd. Tokyo, Japan
Visual Elements, In-Store Graphics: Studio 38 Berlin, Germany