Exterior Tower Quebec City
A nod to brand evangelists’ tongue-in-cheek references to Harley-Davidson as a
religion, the tower lends a cathedral feel to the dealership. Rising 23 meters into
the air—the maximum allowed by code—it is visible for miles in all directions.
Logos above the entrance and at the top of the tower make a strong brand
statement day and night, thanks to focused lighting. The brightness of the logo
stands in stark contrast to the skin of the building, whose tone changes from
gray to black throughout the day. The painted expanded aluminum mesh enclosure gives the building a rough, edgy vibe.
Architect: Consorsium: DMG Architecture - Bourgeois/
Lechasseur Architectes Quebec City, PQ, Canada
Engineering: Genecor Experts-Conseils Inc. Royale
Quebec, PQ, Canada
General Contracting: Les Constructions Gagnon
1980 Inc. Sainte-Anne-de-Beaupe, PQ, Canada
Lighting: Lightolier Miami, FL
SEE INTERACTIVE IMAGE
of this project.
Photography: Stéphane Brügger Photographe Montreal, PQ, Canada