Olé Supermarket G4:
MixC, Cheng Hua District, Chengdu, China
Signage delivers on this supermarket’s “lifestyle experiences” tagline by
enlightening shoppers with information about food, cooking, and nutrition.
Directional signs in the 66,112-square-foot space clearly point the way to
departments; when customers get there, smaller signs add details. Graphics
include a balance of handmade icons, abstract cropped photography, and
price and promotional signs.
Design: rkd retail/iQ Bangkok, Thailand
General Contracting: Shenzhen Feifan Decoration
Construction Design Shenzhen, China
Retailer: China Resources Vanguard Shenzhen, China