Solara: Well-Heeled Ceiling
Carrefour Richelieu, St-Jean-sur-Richelieu, Quebec, Canada
A work of art that highlights the product category, this ceiling treatment calls attention to the brand. It draws passersby into the store and inspires viral marketing.
Spray painted a single white glossy finish, over 6,500 discontinued ladies’ shoes, sandals, and boots in various styles, sizes, and seasons cover the 1,120 square-foot ceiling in a random pattern. The effect took three installers three days to fasten shoes
to the ceiling individually from a scaffold. With a reflection in the mirror on the right
wall appearing to extend the shoe cloud, the treatment visually widens the space.
Artwork, Visual Elements: Decors 3D Montreal, PQ, Canada
Design: Ruscio Studio Montreal, PQ, Canada
Flooring: Italbec Montreal, PQ, Canada
General Contracting: Construction ICF Montreal Inc.
Montreal, PQ, Canada
Lighting: Lumigroup Montreal, PQ, Canada
Store Fixtures: Mobico Inc. Montreal, PQ, Canada
Wall Treatment: Metro Wallcoverings Concord, ON, Canada