JanSport Retail Kiosk:
Well-Branded Self-Enclosing Security
Mall of Georgia, Buford, Ga.
Like the products it showcases, this fixture can accommodate many items in a compact space. The 100-square-foot kiosk displays backpacks and other gear in an uncluttered, shoppable ambiance. A variety of components allows for a diverse assortment
of products, while perimeter merchandise supports make effective use of “exterior”
space. Clean lines and powder-coated metal contribute to a modern look balanced
by reclaimed wood.
Twenty Four 7 Portland, OR
Retailer: JanSport San Leandro, CA
Prominent on a perimeter panel, backlit branding appears to float. It attracts attention
in the mall environment, enticing shoppers to “Discover Freedom.” Signage and backlit lifestyle graphics suggest product applications. A defined sales floor and merchandising displays invite consumers to pick up and examine products. Variety in display
height adds visual interest, and lights embedded in bases create drama.
At closing time, the entire unit with the merchandise folds into itself for locked storage. Brand identity is maintained when closed through product and lifestyle imagery.
With design consistent with JanSport’s full-size retail spaces, this kiosk maximizes sales
and flexibility in the small footprint. Since opening in July, the kiosk has achieved
sales on par with current shop-in-shop programs.