Blurring the lines between retail and social are rooftop event space and
areas in-store for large-scale brand activations. A pattern of repeated product on the curved inner staircase wall enhances branding on the outer staircase wall: a logo atop signature red cube shapes resembling PUMA bags.
Further iconizing the PUMA bag is a ceiling installation in the SportsLifestyle
area. Japanese tradition is evident in origami-inspired seating, tiered elements echoing farming terraces, and mixed materials. Fitting rooms feature
seasonal local art installations, and in-store technology enables shoe cus-tomization and online experiences.
Architect, Design, Project Management: Plajer &
Franz Studio Berlin, Germany
Artwork: Brandon AB Göteborg, Sweden
Design, General Contracting, Retailer: Puma Retail AG
In-Store Graphics, Visual Elements: Studio 38 Berlin,
Store Fixtures: Max Brilliant In-store Supply Co. Ltd.