Architect, Design, Visual Elements: Checkland Kindleysides
Leicester, United Kingdom
Fixture Contractor: Schwitzke Projekt GmbH Düsseldorf, Germany
Lighting: Ansorg GmbH Muelheim an der Ruhr, Germany
Neumarkt, Leipzig, Germany
To create a prototype store concept that could be rolled
out across Europe, designers combined two shops into one
within the constraints of a listed building. The creation of a
skylight and use of glass throughout the space bring light in,
while aged steel and reclaimed timbers add a rugged touch.
To communicate Wrangler’s heritage in denim, 3D rope
signage brings the logo to life, over-dyed American flags
function as fitting room doors, and a cash desk kiosk, constructed as an open steel cage, is reminiscent of a workshop
office. Stenciled on the concrete floor, Navajo Indian rugs
will fade and develop a patina over time like well-worn jeans.
Continuing the industrial aesthetic are faux factory window
frames with a graphic mosaic of interchangeable panels.
Women’s denim is displayed on forms, with outfit collections
in supporting bays. With shelving made up of a patchwork
of timber and reclaimed boards in subtle colors, the store’s
perimeter denim wall and shop ladder display system organize and present products.