THE CHALLENGE:
TO CREATE A WINDOW DISPLAY AND AN ENTRY MERCHANDISER
THAT SUCCESSFULLY COMMUNICATE THE BONOBOS BRAND.
These display and merchandising pieces would be used in a
“pop-up” temporary shop located in the hip New York Meatpacking District. The window display and entry merchandiser
for this pop-up shop, which will be open for only a few weeks
in the spring or summer, will be part of the brand’s initial
development of a physical presence.
Students entering the visual merchandising design category
were asked to design a window display that would be engaging
from a distance as well as up close, for an area 22 feet wide by
3 feet deep, with window glass 8 feet tall and a ceiling height
of 14 feet. As a required element, students had to include a
system for hanging goods, folded goods, or mannequins, as
the window display hardware would be used over and over for
a variety of merchandise, in a variety of pop-up locations. The
seasonal entry merchandiser needed to incorporate a digital/
online element; table, nested table, or platform for folded
goods; at least one mannequin; and signage. And finally, it
was critical that the students’ windows and displays could be
set up in a short period of time and broken down easily to move
to the next pop-up location.
VISUAL MERCHANDISING CATEGORY
FIRST PLACE
| Lucie Calise
University of
Cincinnati
| Cincinnati
THIRD PLACE
| Anastasia Ivanova
Kymenlaakso
University of Applied
Sciences | Kouvola,
Finland
SECOND PLACE | Joshua Lunney
TAFE NSW Sydney Institute
| Sydney, New South Wales,
Australia
ACT BY
FEB. 28, 2013
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