PAVE’s Student Design Competition awards
$27,000 to winning students and schools
This year, Bonobos provided the inspiration for the Planning and Visual Education Partnership’s 18th annual Student Design
Competition. More than 425 entries from
nearly 50 schools around the world interpreted the primarily digital menswear
brand through pop-up shops, window displays, and entry merchandisers. Winning
student designers took home $21,000 in
scholarships; the schools of the winning
students received a total of $6,000 in grants.
Sponsored this year by B+N Industries,
based in Burlingame, Calif., the competition offers separate challenges for visual
merchandising design and store design
students—and many schools now use the
annual PAVE design challenge as part of
their curriculum. The combination of a
retail “muse” like Bonobos and detailed
instructions and parameters crafted by
industry professionals creates a ready-made, real-life project.
“This is our fourth year of sponsoring
a PAVE design competition and the first
Visual merchandising category winners (from
left): Lucie Calise, University of Cincinnati;
Joshua Lunney, TAFE NSW Sydney Institute;
Anastasia Ivanova, Kymenlaakso University
of Applied Sciences
Winners of the store design category of PAVE’s Student Design Competition (from left): Katie Barton, University of Cincinnati; Danielle Fraley, University of Cincinnati; Lauren Burns, Univer- sity of Cincinnati; Stephanie Metzger, Miami University; Hye Young Park, Fashion Institute of Technology; Holly Smith, University of Cincinnati; Katie Wittes, University of Cincinnati; and Abigail Buchanan, University of North Carolina, Greensboro.
year of sponsoring the Student Design
Competition,” says Brad Somberg, president of B+N Industries. “It was so much
fun to see how the students took an online
brand and interpreted it into a brick-and-mortar pop-up store.”
FOCUS ON THE REAL WORLD
Students had to work within strict guidelines, following the same steps professionals do. Each design needed to successfully
communicate the Bonobos brand through
graphics and signage throughout the entire
store environment and had to prominently
include a digital/online element. In addition, students were judged on how successfully they communicated Bonobos’ product
features and benefits.
Eileen Conway, who served as a judge
from Palo Alto, Calif.-based Bonobos, says
it was inspiring to see how creative students
were in interpreting the Bonobos brand.