A.R.E. RETAIL COUNCIL
Michael Cape, Michael Cape Consulting;
Michael De Fazio, Walgreens; Robert
Higgins, Fossil Inc.; Mary Alice Hughes,
Saks; Chuck Luckenbill, OfficeMax Inc.;
Anthony Mancini, Alex Cannon; Marc
Riera, Nike North America
Luis Andrade, Under Armour; Bevan
Bloemendaal, The Timberland Co.
(Retail); Jackie Bonic, Liquor Control
Board of Ontario; Mark Brodeur,
Wal-Mart Stores Inc.; David Curtis,
Crocs Inc.; Ray Ehscheid, Bank of
America; Joseph P. Flaherty, Macy’s
Inc.; Richard M. Geist, Uncle Sam’s
Army Navy Outfitters; Ignaz Gorischek,
The Neiman Marcus Group Inc.; Richard
Hamori, Hudson’s Bay Co. (HBC);
James Harte, Bob’s Stores Inc.; David
Hicks, Canadian Tire Corp.; James
Hilyard, Performance Inc.; Brenda
Houston, Brenda Houston Design; Marc
Jamieson, TELUS; Rob Jordahl, Belk Inc.;
Tom Jowett, Bass Pro Shops; Danette
Kroll, Foot Locker Inc.; Brad Lenz,
Liz Claiborne Inc.; Paul O. Loux,
Sephora USA Inc.; Michael Mc Tamney,
The Pep Boys – Manny, Moe & Jack;
David Meekings, HAMLE YS; Al R.
Rodgers, Dollar Tree Stores Inc.; Paul
Schleef, Michaels Stores Inc.;
David Thomson, Le Chateau Inc.;
Michael Trowbridge, Limited
Brands; Bob Waddell, Limited Brands;
Bink E. Zengel, Luxottica Retail;
Bill Zuercher, Shopko
How effective is controversial
Social media debates have erupted since the United Colors
of Benetton opened its pop-up in New York featuring knitted
sculptures in sex positions.
Sex still sells, just in case you were wondering whether anything had changed. At least, that’s what Benetton is banking on. For what are essentially piles of yarn, they are certainly provocative. Can’t say I blame the parents who are upset. Still, I’m not sure that anyone would have batted an eye in Miami.
Benetton is certainly no stranger to controversy, but it begs the question: Is any publicity
good publicity? If people are talking about your store, does that translate into more sales?
—Jo Rossman, design editor, A.R.E.
Got to work pretty hard to shock in America or Europe.
—Robert Jablonski, integrated marketing manager,
Europeans, I suppose. But all you have to do is offend or shock one U.S. soccer
mom, and you’ll have a whole army of them on you in no time. Unfortunately,
many of my countrymen have forgotten that if you find something offensive,
that doesn’t mean it should be taken down.
—Isaac Fritz, sales, ALT
Are Retail’s Losses Restaurants’ Gain?
WSJ’s online article discusses how restaurants going into vacant Circuit City store locations,
Home Depot parking lots, and excess space in Sears locations may be changing the
It will be interesting to see if the adaptation of vacant store space to restau- rants signals a shift in our culture to emphasize experiences over the acquisi- tion of things ... or just restaurateurs and mall owners seizing upon opportunity. It has been noted that Gen Y is less inclined toward ownership, though there is
debate about whether that is due to income levels or a different value perspective.
—Jo Rossman, design editor, A.R.E.
Interesting phenomenon. Perhaps movie theaters will move in also. In some
malls they are already there.
—William Hilsmeier, marketing and aviation consultant,
Winslow Airport Commission
I guess these new retail tenants are at least Internet-proof. Can’t order their
meals from a web site and eat them online!
—Mark Muller, retail design director, Mark Retail
For a link to pictures, article, and discussion about the Benetton pop-up, visit http://ow.ly/eHMt Y. For
a link to WSJ’s online article about restaurants in vacant store locations, visit http://ow.ly/eI1sS. These
discussions are excerpted from the Retail Environments Network discussion on LinkedIn. Join us there—
with more than 13,500 other industry professionals—to continue these discussions or start your own.