of distressed timber planks and stenciled
color overlays that wrap from floor to wall.
For “Opposite,” Paris’ youth fashion label,
the design is bright, bold, and playful, and
includes a new logo design, illustration, and
a new family of fixtures. A custom chain
curtain was commissioned to create a dramatic entrance to the space.
The main feature of the store is a huge
atrium that runs through the heart of
the building. Large internal windows on
both sides showcase seasonal displays and
help communicate to the customer which
department is on which floor. Overall low
levels of ambient lighting are overlaid with
dramatic theater lighting, super-sized neon
letters, and Vitra algue screening all add
to the drama. “Green walls” created with
dense foliage create dramatic features at
each of the five mall entrances.
The Costanera womenswear floor has
become the most successful in the whole
Paris chain. Dalziel+Pow has current and
upcoming projects for the retailer including
the electronics and children’s departments,
as well as creating branding concepts for
some of the chain’s sub-brands.
The space is divided into different areas—
classic, casual, youth fashion/denim, and
lingerie—each with its own distinctive look
THE SUPPLY SIDE
As Wright notes, working with suppliers
of the retail environments products that
go into a store is a process that varies from
country to country and project to project.
Dalziel+Pow tends to focus on the concept
design, suggesting materials and finishes,
then works with the local client team. “We
may be working with their existing suppliers or helping them vet new suppliers for
new elements,” Wright says.
In the case of the Paris project, the
design firm worked with a local architecture firm, which created the full construction drawings. Dalziel+Pow staff traveled to
Santiago on a monthly basis to meet suppliers, to make sure that quality met expectations, and to deal with any new challenges
or opportunities that arose at the site as the