A globally-inspired design for Chile’s own department store By Tracy Dillon
In July, Paris, the Chilean department store chain, opened a completely redesigned womenswear floor in its Costanear Centre location, in Santiago,
Chile. The space was designed by London-based design firm Dalziel+Pow.
Dalziel+Pow has been working internationally for more than 10 years,
beginning with European projects and
expanding to some 50 countries including
the Middle East, South America, Australia,
the Ukraine, China, and more. The firm
now has offices in Shanghai (for four years)
and Mumbai (for three years), and according to David Wright, group marketing
director, has completed projects in more
than 25 countries in the past 18 months.
About half of the firm’s projects are now
located outside of the United Kingdom.
The womenswear department project
for Paris is the design firm’s first for the
30-some-unit department store chain
owned by Santiago-based Cencosud Retail
SA, which also operates supermarkets and
home improvement stores. Already one of
Chile’s leading department stores, Paris
saw an opportunity to reposition itself
within its market as a destination store
recognized for service, fashion, and style.
With Chile’s continued economic growth,
and its consumers’ increased awareness of
global brands such as Topshop, Zara, and
H&M, the need to elevate Paris’ position
Photos: Dalziel+Pow 2012
Paris, the Chilean department store chain, opened a completely redesigned womenswear floor in its Costanear Centre location, in Santiago, Chile.
Designed by London-based Dalziel+Pow, the project features a combination of fashion editing, the introduction of new brands, and a more exciting
shopping experience to help differentiate Paris from its competitors and target the needs of Chile’s emerging professional middle class.