Canadian Tire Automotive Trailer Display
AS PART OF A STRATEGY TO EMPHASIZE ITS CORE
BUSINESS of automotive parts, Canadian Tire Corp. worked
closely with Mississauga, Ontario-based Wilson Display Ltd.,
the retailer’s lead fixture supplier, to design a signage display
for its new 126,000-square-foot store in Bowmanville, Ontario.
For cost effectiveness, Wilson Display value engineered the
design and manufactured the prototype and final product in-house, using existing tooling and manufacturing methods.
The signage display mimics an actual automotive trailer on its
end, displaying a graphic on a hinged sign frame with diamond-mesh wing panels that insert into a standard gondola shelving
system. The sign frame was hinged so that the shelving area
behind the frame can be used for merchandise storage. The
wing panels can be pegged to display automotive accessories.
To complete the look of an actual automotive trailer, a diamond
patterned trailer “ramp” and tires were added.
Branding Regis’ Pop-Up Mall Kiosk
BISHOP FIXTURE + MILLWORK INC., based in Balsam
Lake, Wis., teamed up with Minneapolis firm BLACK: A Retail
Brand Agency to produce a pop-up mall kiosk rollout for Regis.
Bishop provided the value engineering, manufacturing, delivery,
and installation of the kiosks, and produced 25 kiosks in just
three weeks in order to meet expedited store opening deadlines.
The pop-up kiosk is a merchandising hub designed to
maximize brand promotion while remaining functional for
employees. Six backlit sign panels and acrylic brochure holders
promote the Regis brand from this small kiosk, together with
interior mirrors and shelving for consultation and product sales.
Aluminum framing coupled with acrylic panels keep the signage
up front. Signage is visible even when the kiosk is closed.
Reimaging CORT Furniture
YUNKER INDUSTRIES, based in Lake Geneva, Wis., worked
with design firm RGLA to execute a new showroom concept to
reflect COR T’s new business model of incorporating lifestyle
rental solutions to its traditional residential, office, and events
furniture rental services. The rebranding venture is supported
by a design that provides a space that is flexible and convenient for customers. The use of black-and-white imagery, contrasted against CORT’s strong branding standards, resulted
in a dramatic consumer setting that better supports COR T’s
entry into the events and party rental market. Large wall
murals in the clearance center enhance CORT’s exposure as
a place where the general consumer can find incredible value
in a variety of furniture offerings. Production to installation
was a short three weeks on this fast-tracked project.