“The trick was to fasten these tubes at an
angle using a floor-and-ceiling mounting
system and allow them to be easily removed
so the content could be changed from time
“The retailer can hang product from this
sculpture, and she can open the hollow
acrylic portion to fill it with candy, graphic
image sleeves, or anything she wants,”
At first glance, Riant’s shell is simply white.
And there’s a reason for that color choice.
White, Moroz notes, is refreshing, lends a
spacious feeling, and lets the product take
lead. “It’s bright and clean during the day,
and a great contrast at night.” But upon
closer inspection, you’ll notice a textural
twist. There’s white marbleized flooring,
muted glass tiles with an iridescent sheen
covering the cashwrap and back wall, pearly
snake-printed wallcoverings in the fitting
rooms, and a stark-white, button-tufted
A special upper shopping area features handbags and shoes propped on glass shelves and several
ceiling-mounted display bars for apparel, all accessed via a metal-and-glass ramp.
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