C+A Fashion Like, Iguatemi | São Paulo, Brazil
Technologies: digital hanger, social media
Benefi Ts: customer engagement
A fixture presenting popular fashion items tells users exactly how
popular those items are. The hanger of each item displays a running
total of the number of facebook likes the item has received.
Georg Jensen Bar | New Bond Street, London
Technologies: AR, gesture recognition
Benefi Ts: endless aisle, consumer control, customization
for the launch of its fusion Ring Builder, the Danish jewelry brand
installed an interactive station enabling shoppers to (virtually)
design their own rings from 4,000 possible combinations. Users
can select metal colors, number of diamonds, and size of diamonds
on up to four stackable bands, and see how their custom combinations would look on their own hands. While components are stocked
in the store, the technology allows users to see much more than
they could browsing through cases, and the imagery gets shoppers
hooked before they even see a real ring.
initially launched in Denmark, the AR kiosks are being rolled out to
all lego stores worldwide. shoppers hold a box up to the screen to
see a 3D projection of the set within it already built. Rotating the box
shows the set from all angles.
Tesco | various locations, U.K.
Benefi Ts: endless aisle, customer engagement
installed in the aisles of a number of Tesco supermarkets throughout the U.K., webcams produce life-sized 3D projections of some
40 products via Tesco Direct catalog or product key. Also available
online, the technology provides product specifications as well as
imagery, allowing customers to virtually hold the product and see it
from all angles. The retailer has maximized space by replacing some
bulky items on the shelves with augmented reality.