Thin, metal tables
shelves hold olive
oils and other
products at Ta-Ze
in Sheryway Gardens,
Provincial Store Fixtures,
Photo: A-Frame, Toronto
Trendy orange dominates the window
and store of MaxMara in Verona, Italy.
Using a cable
display and mirror,
Checa Jeans in
employs a clever
but low-tech way
for customers to
preview how jeans
will look on them.
Shoes are displayed comfortably on this
three-dimensional logo at Respira in Milan.
Photo: Cinthya Valdespino
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2012-13 PAVE the Way
3D Design Challenge for Students
PAVE’s fourth annual competitive opportunity for students
to gain prototyping experience and industry-wide exposure
has been launched with this year’s PAVE the Way 3D Design
Challenge, sponsored and presented by Van Stry Design.
College students in accredited store design, interior design,
visual merchandising, and industrial design programs are
invited to design a 3D floor fixture. Finalists will work with Van Stry
Design to produce a prototype of their design for display at GlobalShop in
Chicago in April. This year’s challenge is to design and create a 3D model
or rendering of a store fixture that communicates an existing
brand of headphone. The design should invite customers to
walk up to it, try on headphones, and walk away informed
and delighted by the interaction.