“BUY LOCAL” HAS BECOME A POPULAR REFRAIN among
consumers, along with “Trace and Trust” for seafood. Consumers today
are more aware and have become increasingly skeptical about many of the
products they buy, having read about mislabeled seafood, “pink slime,”
factory worker abuse, and the like.
Some retailers have responded to the skepticism by allowing customers “behind the curtain,” proudly sharing their pride in craftsmanship.
Retailers are offering more locally sourced products, products made in the
store in plain view of the customer, and even allowing customers to create
their own products.
At the new Fresh flagship in New York’s Union Square, a striking fragrance
bar provides a place for customers to create their own scents.
The new 3x1 Denim Boutique in SoHo is part retail store and part gallery,
BUY LOCAL | Sharing the pride
with a complete jean manufacturing facility at its center where every pair of
Macy’s is not only buying local, but is
actually helping build local fashion brands
with its new Fashion Incubator in several
major U.S. retail centers. The Designer in
Residence program provides promising
local designers with work space, curricu-
lum, and mentoring to launch their careers
3X1 DENIM BOUTIQUE
Photo: Robert Wunsch
Photo: Eric T. White
WE CAN’T EXPLAIN THIS PHENOMENON, but it’s fun! We’ve seen a number
of amusing chandeliers made from “reclaimed” eyeglasses, of all things.
As you can clearly see from these photos, creativity abounds in this era of disruption!
SUSTAINABLE RETAIL | Eyeglass chandeliers