sustainability awards: consumer education & outreach
Flatiron District, New York City,
and Union Square, San Francisco
Design/ Turnkey Supplier Atmosphere Studios
Salt Lake City, UT
Retailer/Design Timberland Stratham, NH
to see more images
of this project online.
RETAIL ENVIRONMENTS april.2012 48 |
If this pop-up store for Timberland EarthKeepers footwear had
no verbiage, the gist of the brand’s sustainability message would
still be communicated loudly and clearly before consumers even
step inside. PET bottles sandwiched between steel mesh form
walls that bespeak the recycled content focus, while the windows showcase the product and the recognizable logo crowning
the structure leaves no doubt about the brand. Comprising the
same materials as the shoes (a PET bottle and a half in the lining of every pair), the space also includes organic cotton (laces)
and 42 percent post-consumer recycled content rubber (soles).
Details are explained in succinct signage, while a community
board touts a local environmental program and a computer
leads consumers to a virtual tree planting.