3 | SMELL
Because smell signals memories, it plays an important role in
experience in spaces, whether good or bad. The
focus in this section is on materials that incorporate TiO2 (titanium dioxide) to create surfaces and materials that can actually capture
and neutralize odors in the space, including:
• Mosaics and ceramic tiles coated with TiO2
to neutralize odors.
• Tiles with TiO2 baked into the tiles; the tiles
can break down pollutants in the air, which can
then be washed away using water.
• The same TiO2 technology applied to paint,
which can be used in restaurants and hotels;
in glass, which self-cleans through activation
by UV rays; and in upholstery fabric, which
can break down pollutants into carbon dioxide
• Incorporated into fabric for clothing, this
technology can remove pollutants from the
air around the wearer.
Ceramic tiles coated with titanium dioxide aids
in self-cleaning. The coating is baked directly
into the ceramic tile and allows surface dirt to
stay on the surface in a thin film that is easily
washed away. Ultraviolet light is used to
activate the titanium in the coating, which
reduces the surface tension when water
Self-cleaning ceramic wall tiles remove harmful
nitrogen oxide gases from the air. The tile’s
surface mimics the design of the micro relief of
the textures of leaves to increase the surface
area of contact with air, encouraging photo-catalysis with sunlight.
12 THOUGHTS ON COLOR
Laurie Pressman, vice president for fashion,
home, and interiors for Pantone LLC, spoke
on “Developing Color Strategies in a Global
Marketplace” during Material ConneXion’s
Retail Design Dossier. Here are a dozen
thoughts on how color functions as an
intrinsic part of the retail environment.
• BROWN communicates roots, stability,
and comfort, as well as wholesomeness
• GREEN is refreshing and restorative,
soothes and helps the body to relax.
Green also connects to the idea of wealth
because so many currencies around the
world are green. It is also connected to
the sustainability movement, which is
ironic because many green dyes are
actually very toxic.
• BLUE communicates tranquility, permanence, and integrity and is the top color
for company branding.
• PURPLE is related to blue and communicates some of the same ideas, but adds
notes of exciting/energizing, or mysterious/
• WHITE communicates purity, clarity, and
silence—and is the best-selling color of
paint in the U.S. Contrary to what many
believe, white is not a neutral, and peoples’
eyes are very sensitive to differences in
colorations of whites.
• BLACK is connected to power, authority,
and elegance; it is also the color of
mourning in most countries. Products
packaged in black are perceived to be
AND THE 2012 COLOR OF THE YEAR?
17-1463, Tangerine Tango
“The 2011 color of the year, PANTONE 18-2120
Honeysuckle, encouraged us to face everyday
troubles with verve and vigor,” writes Leatrice
Eiseman, executive director
of the Pantone Color
Institute. “Tangerine Tango,
a spirited reddish orange,
continues to provide the
energy boost we need to
recharge and move forward.
Sophisticated but at the
same time dramatic and seductive, Tangerine
Tango is an orange with a lot of depth to it,”
Eiseman says. “Reminiscent of the radiant
shadings of a sunset, Tangerine Tango marries
the vivaciousness and adrenaline rush of red
with the friendliness and warmth of yellow,
to form a high-visibility, magnetic hue that
emanates heat and energy.”
PAN TONE 17-1463