Design/architecture: Bergmeyer Associates
Inc., Boston ; and West Marine,
Architect of record/general contracting:
Stiles, Fort Lauderdale, Fla.
Fixtures: MG Concepts, Central Islip, N. Y. ;
Lozier, Omaha, Neb.
Yacht “fixture”: Hargrave Custom Yachts,
Fort Lauderdale, Fla.
Systems Inc., New York ; Specialty
Products Inc., Norfolk, Va.
Lighting design: LAM Partners Inc., Cambridge,
Graphics/signage: Yunker Industries, Lake
Geneva, Wis. (specialty display units,
graphic production, hardware, and graphics
installation); Display Boys, Irvine, Calif.
(in-store graphics and signage).
Saltwater fish overhead and a white wooden bait shack structure identify the fishing department.
network and the existing fixture package, while enhancing some elements and
creating new ones where needed. Details
were enhanced in many instances. “We
looked at how connections are detailed
on boats and looked at how we could
apply that in the space,” says Rachel
Lanzafame, Bergmeyer’s job captain and
a designer on the project.
The store’s dramatic central element—
the massive megayacht flybridge that tow-
ers several stories tall—was built by local
yachtbuilder Hargrave Custom Yachts.
The flybridge, which displays marine elec-
tronic and audio systems, incorporates
boat-building materials including fiber-
glass and gelcoat. Hargrave worked as a
supplier to MG Concepts, based in Central
Islip, N.Y., which provided many of the
fixtures for the new store. MG Concepts
worked with the builder on engineering,
logistics, and combining traditional boat
fabrication with requirements specific to
BRINGING MARINE DETAILS INSIDE
In addition to the flybridge element and
electronics department, MG Concepts provided fixtures for the softgoods area, cases
for sunglasses and watches, customer service desks, stereo room, captain’s offices,
and the white wooden “bait shack” that
showcases saltwater fishing equipment.
The detailing and soft lines of the fixtures, teak laminate, and high-gloss white
finishes reference similar materials found
on boats while some of the metal accents
are actual pieces of boat hardware. The
cables, turnbuckles, marine latches, and
rail fittings used in the fixtures were
sourced and purchased from West Marine’s
catalog. “Our goal was to take the tools of
the trade of the retail world together with
marine finishes, bringing the two worlds
together,” Krull explains.
According to Mare Weiss, Bergmeyer’s
interior designer on the project, one of the
challenges was developing a strategy to
highlight the many brands of apparel and
showcase collections within the brands.
Flexible store fixtures and department
dividers provide opportunities for displaying brand vignettes, creating shop-in-shops, and positioning feature walls to
anchor sub-zones. The large divider fix-