General contractor: Contract Interiors Plus Inc.,
Millwork: Salzburg Interiors, Brampton, Ont.
(cash desk); Custom Granite & Marble, Stoney
Creek, Ont.; Robert Bury, Brampton, Ont.
Fixtures/Furniture: ANAZAO Inc., Toronto; Alu,
New York (wall slider system); Elias
(u-bar fixtures, hanging shoulders, accessory
Lighting: MSA Lighting Sales Inc., Bradford
West Gwillimbury, Ont.; Amerlux Lighting
Solutions, Fairfield, N.J. ; Philips
Day-Brite Canada, Markham, Ont.; Zortech
Industries, Simcoe, Ont.
Flooring: Surface Design Systems Inc.,
St. Catherines, Ont.
Mannequins/forms: Hans Boodt, represented in
the U. S. by Manex/Siegel & Stockman
Paint: Benjamin Moore, Montvale, N. J.
Wallcoverings: D. L. Couch, New Castle, Ind.;
Crown Wallpaper, Toronto; Telio, Montreal;
Woeller Group, Kitchener, Ont.
Materials: Dal Tile, Dallas (wall tile); Weston
Tile, Toronto (wall tile); Fairview Glass &
Mirror, Scarborough, Ont. (glass and mirror);
IDF Integrated Display Group, Concord, Ont.
See more details online at
chandise in a way that the consumer can
interact with,” says Demetriadis, who also
serves as a creative director for Danier. For
the retailer’s 3,000-square-foot narrow
store inside Toronto’s Square One Shopping
Centre, a refreshed environment driven by
a sensory experience—reflecting the feeling of touching, smelling, and trying on a
leather jacket—was key.
“Leather is very heavy and dark,” says
Bess Liscio, vice president of visual strategy for Chute Gerdeman. “Our challenge
was to create an eclectic, airy environment
that is not intimidating, makes the prod-
uct appear lighter, and draws people into
In the shop’s previous iteration, the
fixtures and heavy wood accents over-
whelmed the clothing, while the sheer
amount of merchandise at the entrance
overwhelmed shoppers. To remedy this,
Liscio and the Chute Gerdeman team wid-
ened the entrance and kept the first 20 feet
of the store light and airy. They also modi-
fied the existing storefront window into a
slant-edged glass box, an angle inspired by
leather’s edgy nature, where Danier could
feature its well-edited, head-to-toe looks.
Inside the store, product is displayed
on raw-edged walnut tables or showcased
along the walls via suspended U-shaped
bar fixtures, custom-created by Toronto-based fixture and display company Seven
“Some of the fixtures had to be built
into the space,” says Tony Carcone, director of sales for Seven Continents, which,
under tight deadlines, worked closely with
the project’s general contractor to confirm
dimensional changes. Seven Continents
also provided carved wooden shoulder
displayers for coats, which are suspended