Galeriile Sabion:
Stainless Steel Flooring:
COCOR Department Store
Bucharest, Romania
not only is the flooring in this artful jewelry retail space
a dramatic display, it is also outfitted with electric current
to electrify and illuminate merchandise displays in artful,
hand-sculpted pedestals without wires and sockets. Made
of absolute Zimbabwe Black granite and stainless steel,
the checkerboard pattern mirrors the pattern in the glass
ceiling, which is made of ordinary mirror tiles and black-painted mirrors, both of which feature sabion’s logo. The
patterns are striking and provide a tunnel-like feel when
walking through the “gallery” of jewelry being sold.
Design: saBiOn eLen, Targu Mures, romania
Retailer: galerille sabion, Targu Mures, romania
Li-Ning: Sport Challenge
throughout China (prototypes Beijing & Tianjin)
What better to way to highlight and position merchandise in a sporting goods store than to create a unique
“reactive Wall” that uses reactive gaming technology to
test a customer’s athletic tendencies and deliver product recommendations based on the way they play. The
“Li-ning sport challenge” features a large video screen
inviting shoppers to play a series of interactive games,
using cameras and motion-tracking software to evaluate and display their performance. after several minutes
of play, the reactive Wall identifies agility, strength, and
balance, then gives tips on appropriate equipment and
apparel, and finishes with a photo of the shopper that is
then integrated into the Li-ning community.
Architect: Purge Ltd., hong Kong, china
Design: Ziba Design, Portland, Or
Environmental Graphics: Kan & Lau Design, hong Kong, china
in-Store Technology: aV & c, new York, n Y
Lighting: Philips-china, shanghai, china
Retailer: Li-ning, Beijing, china
Store Fixtures: idX shanghai, shanghai, china
Store General Contractor: Beijing Jicheng, Beijing, china
Visuals: Mark Johnson, Los angeles, ca
