Apple Computer:
iPhone FaceTime Holiday
Window, Apple Stores Global
Apple Computer
To illustrate apple iPhone’s Facetime application,
where users on both ends of the phone can see each
other as they talk, visual merchandisers created a
whimsical holiday display featuring santa claus. The
display features a full-sized, sculpted santa holding
an iPhone in his hand that is visible to passersby. The
image on his phone matches the oversized iPhone
display standing on a pedestal, where the face of a
little girl helps connect the window’s theme: “seeing
is Believing.” The greatest challenge to designers
was synchronizing the video between the actual
hand-held iPhone and the giant prop, but the result
is a real-time modern display touching upon the traditionalism of the holiday.
Retailer/Design: apple computer, cupertino, ca
Visuals: Coloredge New York • Los Angeles, CA
Visuals: Outform, London, United Kingdom
Visuals: silvestri, Los angeles, ca
Levi’s Flagship
Store London:
Inspection Room
The inspection room of the redesigned Levi’s flagship offers a personalized way for consumers to buy
jeans, using leg forms to show how jeans fit and
displaying all washes available with simple navigation to the stock. Tailors’ leg forms provide a visual
impact as consumers descend into the basement.
The space visually highlights the various styles and
finishes of merchandise and allows customers to
inspect every detail of fit up close. illuminated cabinets below allow for simple presentation of the corresponding product. The cabinets in cream stove
enameled finish and georgian wired glass keep the
presentation clean and easy to navigate.
Design: checkland Kindleysides, Leicester, United
Kingdom
Lighting: ercO Lighting, London
Store Fixtures: Birley Manufacturing, sheffield,
United Kingdom
