7 For All Mankind
Santa Monica Place Santa Monica, Calif.
Taking an existing store into its second generation, designers drew strengths from the first store,
such as the use of marble, to create a high-end appeal and incorporated new elements for a
fresh, updated look that better represents the brand’s men’s and women’s apparel. Materials
of blackened steel, whitewashed birch plywood, raw oak and walnut, cypress timber logs, and
burnished bronze mimic the ambience of a southern california, Mid-century home. Dramatic
features abound, including the 10-foot-tall wood plank pivoting entry doors, metal cashwrap
with cantilevered wood ceiling, over-scaled mirrors, and custom-made, hand-blown glass “
bubble” chandeliers. The flooring is innovative—a self leveling, engineered polished cement—used
throughout the entire space without feeling industrial. 7’s artistic use of visual merchandising—
draped over logs, for example—provides beautiful displays without intimidating customers.
Architect: epoch Design group, st. Louis, MO
Design: Freelance consultant, Los angeles, ca
Design: Vanity Fair corporation, Los angeles, ca
Store Fixtures/Wall Treatment: high country Millwork, Longmont, cO