holpe+ Shenzhen, China
Judges loved the simplicity of this retail environment that
used materials and space to create an upscale impression
focused on the brand and marketing for the mobile communications retailer. Targeting two key customer groups,
fashion and business, designers created a relaxing, informative and welcoming space to contrast with the cutting-edge merchandise and services. Designers created focal
points in its sculptural cellular wall and its “runway” fixtures that provided open-sell solutions in a way that was
user-friendly and interactive to consumers. New signature
colors, branding, and graphics incorporate a neutral pattern to create a serene space, allowing the merchandise
to stand out.
Design: rkd retail/iQ, Bangkok, Thailand
Retailer: holpe Shenzhen Commercial, Shenzhen, China
Store Fixtures: Universal Design Productions Ltd.,
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