Longo’s Brother Fruit Market Inc.
Maple Leaf Square Toronto
Breaking the stereotype of brightly lit, sterile grocery spaces, Longo’s is warm and inviting with caesar stone counter-tops, dark walnut finishes, and sandy porcelain-tiled floors. energy-efficient compact fluorescent and high-bay fixtures
were used for both general and ambient lights, with incandescent used only for highlighting features. an irregular store
footprint and a number of architectural columns were challenging, but designers transformed the columns into communication vehicles by wrapping them in graphics and adding shadow boxes to suggest a “fresh from the fields” feeling.
store destinations were created in the space, moving consumers
from one department to the next, including the chocolatier, the
Kitchen, the salad Bar, the Tortilleria, and the hardwood smoker.
Architect: stephen Pile architect inc., Toronto, On, canada
Design/in-Store Graphics: Watt inc., Toronto, On, canada
Flooring: ciot Tecnica, concord, On, canada
Flooring: Olympia Tile: Toronto, On, canada
Flooring: Osi surfaces, Mississauga, On, canada
Furniture: Tusch seating , Toronto, On, canada
General Contractor: rFB general contractor: Burlington, On, canada
Lighting/Lighting Design: Jordan architectural group Ltd., On, canada
Millwork: aspen Laminating, Bolton, On, canada
Plastic Laminating: McFadden’s, Oakville, On, canada
Refrigerators: neelands refrigeration Ltd., Burlington, On, canada
Store Fixtures: isPa, georgetown, On, canada
Visuals: canadian sign systems, Port Perry, On, canada
Wall Treatment: Benjamin Moore, Toronto, On, canada
Wall Treatment: nedlaw Living Walls, Breslau, On, canada